What I want to talk about today is the question, “What Every Small Business Owner Should Know About How Consumers See Their Businesses.” Because we often are in our businesses all the time, we fail to realize sometimes how consumers or customers see our business. That’s why I want to talk about three things you really should know, about how...
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Today, I want to talk about the three secrets of beating your competition. Like I’ve said before, there’s obviously many ways to beat them, but I want to talk about these three today. Those are basically one, don’t fall prey to advertising promises made to all of them, including you. Two, know your target market’s needs and wants better,...
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Today, I want to talk about this question: do you make these three mistakes with your small business marketing? There’s obviously more than three mistakes people make, but these three are the ones I want to focus on today.
Read MoreI harp on testing headlines and subject lines for a reason. Because they can dramatically affect the results you get. Check this out for an e-mail we sent out for a client...
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Hi, good morning. Today’s topic is on the three most powerful secrets for defining your ideal client. Now, a lot of times, as I’ve written before, and you’ve heard, everybody says, “Everyone is my client, are potential clients or prospects”, and we all know that’s not true.
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