Helping Your Small Biz Grow

Blog

The 3 Most Powerful Secrets for Defining Your Target Market

Posted by on 4:54 pm in Marketing | 0 comments

The 3 Most Powerful Secrets for Defining Your Target Market

Hi, good morning. Today’s topic is on the three most powerful secrets for defining your ideal client. Now, a lot of times, as I’ve written before, and you’ve heard, everybody says, “Everyone is my client, are potential clients or prospects”, and we all know that’s not true.

read more

The Secret of Making Your Business Disappear

Posted by on 6:13 pm in Marketing | 0 comments

The Secret of Making Your Business Disappear

Today’s topic is The Secret of Making Your Business Disappear. That’s right. We’re going to talk about the secret of making your small business disappear. Here’s what you should do if you want to see your business disappear, either go bankrupt, go out of business, etc. The first thing you should do is spend no money on marketing. Completely build your business by word of mouth. That’s the first thing. Avoid spending any money on marketing because nobody wants to spend money to tell other people what they’re...

read more

What Everyone Ought to Know about Your Business

Posted by on 7:18 pm in Marketing, Small Business | 0 comments

What Everyone Ought to Know about Your Business

Hi, good morning. What today’s topic is going to be is what everyone ought to know about your business, specifically your small business. There are a lot of businesses out there, as you know, and many of you, many of us, actually frequent the bigger established chains for a lot of the things we need and want. But our clients and myself are small businesses, and we need to find a way to connect with people on a more direct basis, so that we can deliver that value to them and we can help small businesses, which generally keeps money in...

read more

Whose Fault is it When People Don’t Buy From You?

Posted by on 9:42 pm in Marketing | 0 comments

Whose Fault is it When People Don’t Buy From You?

Brad Swezey: Today’s topic is, “Who’s fault is it when people don’t buy from your business?” I can give you a hint. Chances are, it’s probably not the customer’s fault, or the client’s fault. What we have to do is probably point the fingers at us. Now, I want to put a caveat on that. That doesn’t mean that you should sell your product to everybody. For example, my consulting service for small businesses is not for every small business. Some small businesses are not able to pay my...

read more

The Secret to Making a Marketing Budget

Posted by on 6:37 pm in Marketing | 0 comments

The Secret to Making a Marketing Budget

Hi, good morning. Today’s topic is going to be about the secret of making a marketing budget for your small business. There are three basic ingredients that you need to make that marketing budget. The first is, how much revenue do you want to have in the next 12 months? The second thing is, how much money do you have available to market? The third thing is a source to make up the difference. Let me break this down a little because there are minor ingredients in that. The first thing is, how much revenue do you want? Let’s say you...

read more

Marketing for Small Business – Don’t Go to Sleep Until You Can Answer This One Question about Customer Service

Posted by on 11:17 pm in Marketing, Small Business | 0 comments

Marketing for Small Business – Don’t Go to Sleep Until You Can Answer This One Question about Customer Service

Transcript Hi. Today’s topic is, “Don’t go to sleep tonight until you can answer this one question about your customer service that your business offers.” Customer service, we all hear about it, we all talk about it all the time. We want to treat our customers like royalty, etc. Our customer’s are our most important part of our business. You’ll see a lot of businesses say that. It’s pretty normal, and expected. What I want to do is ask you a question: If you actually asked your customers, surveyed...

read more

Marketing Clock: Time to Move it Forward

Posted by on 12:09 am in Marketing, Small Business | 0 comments

Transcript Hi there, today’s topic is related to daylight savings time. Daylight savings time is when we get to adjust the clocks and I thought that was a perfect time for you to also look at your marketing efforts.  I know I preach looking at it more than twice a year, but the reality is most small business owners get so busy running their businesses that they don’t get the chance to do it as often as they could, which is why the time changes twice a year are good times to do it.  There are three things I want to talk about...

read more

Target Market: Every Door is Not Your Target

Posted by on 3:41 pm in Marketing, Small Business | 0 comments

Target Market: Every Door is Not Your Target

Transcript for Target Market: by Brad S In today’s topic we’re going to talk about target marketing — really defining your market, and then going after them with precision. I originally wasn’t going to talk about this today. Then I got in the mail, a 16-page — that’s right, a 16-page little magazine basically that was sent via the US mail’s Every Door Direct. That’s when you pretty much pay the post office to carpet-bomb a particular zip code, so to speak. I thought it was interesting, because...

read more

Big Game Commercials: How Small Businesses Get Bad Ideas from Them

Posted by on 10:20 pm in Marketing, Small Business | 0 comments

Big Game Commercials: How Small Businesses Get Bad Ideas from Them

Transcript: This weekend we have something that a lot of Americans are looking forward to, the big game. One thing that attracts a lot of people to the big game, so to speak, is the ads. You can see the ads on TV obviously, and a lot of people who don’t even like football love to watch the ads. What’s interesting is those ads are very entertaining. The question is, is a 30-second ad worth, this year, as much as $5 million, that a company’s going to have to pay for 30 seconds? I don’t know if it is or not. It would be...

read more

How to Go From Great to Good Customer Service

Posted by on 4:43 pm in Marketing, Small Business | 0 comments

How to Go From Great to Good Customer Service

Transcript: Today’s topic is going to be on customer service. Adapting your customer service to best meet the needs of your clients. Particularly ones who use you for multiple products, etc.   The reason why I’m going to talk about this is, I have my vehicles with a certain insurance company that’s seen on TV, and has ads all over the place. What I like to do is, I like to make my customer service changes online.   One of the things I hate, literally hate, is having to call customer service. I know a lot of people...

read more