Free Shipping or Delivery? So what…
Transcript Brad: Good morning. Today’s topic is going to be about free shipping. I want to ask you a question. What’s your new free shipping? The reason why I say that is, anybody who buys anything online right now, these days, always looks for something that has free shipping. Even though it’s not really free, because the business will figure out a way to work the free shipping to the price, the perception by the consumer is, “I don’t want to pay for shipping. They’re offering free shipping.” Why...
read moreIs Your Company Really the Gold Standard for Your Industry?
Have You Read a Newspaper in the past 30 days? Answer and you could win an Amazon Gift Card. (exp 1/28/16) Transcript Brad Swezey: Hey, today’s topic I’m going to talk to you about is really are you the gold standard in your industry? This is Brad Swezey with Just Small Biz Marketing. I really want to talk about this concept of the gold standard, because when we’re doing a marketing plan for our clients, frequently one of the questions we ask, in fact all the time we ask, is who’s the model for your industry? 99...
read moreSmall Business Marketing Using Pay Per Click
Transcript Brad Swezey: Hi, Happy New Year. It’s January 2nd, 2016 and today I just want to talk to you a little bit about pay-per-click marketing for small businesses. Pay-per-click is frequently called PPC. A lot of times people think of it as Google AdWords and there are a lot of different pay-per-click options out there, but for the most part, pay-per-click and Google, in my mind, Google AdWords, are synonymous. Pay-per-click marketing is something that you can use in conjunction with search engine optimization to get your company...
read moreMarketing Plan “Weight Loss”
With each new year, many of us decide this is the time we are going to lose weight and get back in shape. We start off with good intentions, and then the hustle and bustle of life takes over and before we know it, we are back to the same habits that we had before the resolution. Well, sadly, many small business owners also have a similar experience when it comes to their marketing plan. They start the year off with a goal of increasing revenue by xx% or the number of clients by xx%. They then, depending on how much marketing experience they...
read moreBranding Mistake for Small Business?
You need to make sure all of your branding aligns with your desired target market. Hear my observations from a parking lot. Transcript: Brad Swezey: Hi, today I want to talk a little bit about branding your business. This is just a quick observation. I just recently bought a travel trailer and a truck, and needed some stuff. Walmart was nearby, so I went to the nearby Walmart. As I was coming out of it, I noticed a somewhat beaten up SUV, probably 15 or 20 years old, that had on the back something like “Elite Home Remodeling.” I...
read moreSmall Business Ears Working as Well as Your Mouth?
If not, your small business owner need to read this. If you are like many people with a small business, you go to a lot of networking events. You also, more than likely, have pages on most social media sites like Facebook, LinkedIn, and Twitter. Now, let me ask you a question: Who is doing most of the talking, especially on your social media sites? Based on what I see every day, it is usually the small business and often the small business is committing a major foul. It doesn’t respond to comments from people who actually respond to a...
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What’s Wrong with Small Business Saturday?
I know this Saturday is the day across America where shoppers are supposed to show their support for small businesses by purchasing items from their local businesses. As a marketing consultant to small businesses, I am a big fan of small businesses and do all that I can to help my clients maximize their sales and profits. So, why am I not a big fan of Small Business Saturday (#shopsmall)? Well, it comes down to one thing, the timing of the day, which is the Saturday following Black Friday. Why is this a problem? Yesterday, during...
read moreGetting More Referrals from Existing Customers
Getting More Referrals from Existing Customers Word of mouth is one of the most effective ways to grow your business. It’s free, or at most costs very little, yet very few small businesses use it to anywhere near it’s potential! Consider this: if you got just one referral from each one of your clients, over the next 60 days you’d double your client base! What would that mean to your potential income and how many more people would you be helping in supportive and uplifting ways? So, how do you maximize word of mouth to begin getting more...
read moreSelling More to Existing Customers Is Vital to Profit
Let me ask you a question. If you had $1,245 to invest in marketing, how would you put it to work? I know that you were probably expecting me to complete the “If you had $1,245 to invest in marketing….” with something like “I would recommend you do a marketing plan.” While this is the case, that’s not what I want to talk to you about today. Instead, I want to pretend that you already had a marketing plan or that you were me and you had to design a marketing plan for a client with only $1,245 to invest in...
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