Marketing

The 3 Most Powerful Secrets for Defining Your Target Market

on Jun 24, 2016

Hi, good morning. Today’s topic is on the three most powerful secrets for defining your ideal client. Now, a lot of times, as I’ve written before, and you’ve heard, everybody says, “Everyone is my client, are potential clients or prospects”, and we all know that’s not true.

The Secret of Making Your Business Disappear

on May 23, 2016

Today’s topic is The Secret of Making Your Business Disappear. That’s right. We’re going to talk about the secret of making your small business disappear. Here’s what you should do if you want to see your business disappear, either go bankrupt, go out of business, etc. The first thing you should do is spend no money on marketing. Completely...

What Everyone Ought to Know about Your Business

on May 4, 2016

Hi, good morning. What today’s topic is going to be is what everyone ought to know about your business, specifically your small business. There are a lot of businesses out there, as you know, and many of you, many of us, actually frequent the bigger established chains for a lot of the things we need and want. But our clients and myself are small businesses,...

Whose Fault is it When People Don’t Buy From You?

on Apr 18, 2016

Brad Swezey: Today’s topic is, “Who’s fault is it when people don’t buy from your business?” I can give you a hint. Chances are, it’s probably not the customer’s fault, or the client’s fault. What we have to do is probably point the fingers at us. Now, I want to put a caveat on that. That doesn’t mean that you...

The Secret to Making a Marketing Budget

on Apr 8, 2016

Hi, good morning. Today’s topic is going to be about the secret of making a marketing budget for your small business. There are three basic ingredients that you need to make that marketing budget. The first is, how much revenue do you want to have in the next 12 months? The second thing is, how much money do you have available to market? The third thing is a...

Marketing for Small Business – Don’t Go to Sleep Until You Can Answer This One Question about Customer Service

on Mar 27, 2016

Transcript Hi. Today’s topic is, “Don’t go to sleep tonight until you can answer this one question about your customer service that your business offers.” Customer service, we all hear about it, we all talk about it all the time. We want to treat our customers like royalty, etc. Our customer’s are our most important part of our...