Transcript for Target Market: by Brad S In today’s topic we’re going to talk about target marketing — really defining your market, and then going after them with precision. I originally wasn’t going to talk about this today. Then I got in the mail, a 16-page — that’s right, a 16-page little magazine basically that was sent via the...
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Transcript: This weekend we have something that a lot of Americans are looking forward to, the big game. One thing that attracts a lot of people to the big game, so to speak, is the ads. You can see the ads on TV obviously, and a lot of people who don’t even like football love to watch the ads. What’s interesting is those ads are very entertaining. The...
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Transcript: Today’s topic is going to be on customer service. Adapting your customer service to best meet the needs of your clients. Particularly ones who use you for multiple products, etc. The reason why I’m going to talk about this is, I have my vehicles with a certain insurance company that’s seen on TV, and has ads all over the place. What I...
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Transcript Brad: Good morning. Today’s topic is going to be about free shipping. I want to ask you a question. What’s your new free shipping? The reason why I say that is, anybody who buys anything online right now, these days, always looks for something that has free shipping. Even though it’s not really free, because the business will figure out...
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Have You Read a Newspaper in the past 30 days? Answer and you could win an Amazon Gift Card. (exp 1/28/16) Transcript Brad Swezey: Hey, today’s topic I’m going to talk to you about is really are you the gold standard in your industry? This is Brad Swezey with Just Small Biz Marketing. I really want to talk about this concept of the gold standard,...
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Transcript Brad Swezey: Hi, Happy New Year. It’s January 2nd, 2016 and today I just want to talk to you a little bit about pay-per-click marketing for small businesses. Pay-per-click is frequently called PPC. A lot of times people think of it as Google AdWords and there are a lot of different pay-per-click options out there, but for the most part,...
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