See How Easily You Can Get Customers/Clients to Pay More for What You Offer
Brad Swezey: Hi there. Today’s topic is going to be how you can easily get more customers and clients to pay more for what you offer.
The problem with many small businesses is they think that they have to compete on price. That the lowest price is going to get people to choose them.
The problem with that is you’re trying to get more and more customers because you have to make up in volume what you’ve given up in price. What happens with that is you’ll lose one of your key competitive advantages, which is very often customer service.
Today, we’re going to talk to you about some tips to help you charge more for what you offer and do it in a way that your customers are actually happy about it.